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Resources

Discover recent blog posts, news, ebooks, case studies from our team.

Case Study

P&C Carrier Saves $7mm in Premium Leakage

According to Verisk, application integrity for personal auto insurance has deteriorated more than 20 percent over the past eight years, including a 5.6% decline in the veracity of data inputs...

Case Study

Top 5 P&C Carrier Generates $10.2mm ROI from ForMotiv Lead Scoring Model

ForMotiv engaged with a Top-5 P&C Carrier to improve the efficiency and incremental uplift of their remarketing campaigns. Using ForMotiv, they were able to segment users by buying propensity, personalize...

eBook

Everything You Need to Know About First-Party Intent Data

See How ForMotiv’s First-Party Behavioral Intent Data is Leveraged by Leading Carriers Today Table of Content: First, Second, and Third-Party Data First-Party Marketing Data First-Party Underwriting Data Veracity of Customer-Submitted...

eBook

Insurance Analytics Top 6 Use Cases

Insurance Analytics is Rapidly Evolving Google Analytics simply doesn’t cut it anymore. With the rapid rise of AI-driven insurance companies looking to disrupt the legacy players, staying ahead of the...

eBook

ForMotiv Data Sheet

As the digital transformation continues to drive more and more business online, carriers are scrambling to recreate both the front-end user experiences and back-end processes they’ve grown accustomed to over...

Why Use ForMotiv Data?

Simple Integration

Easy, light-weight Javascript integration. Zero performance degradation.

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR, CCPA & PIPEDA Compliant

Trusted Across the Insurance Industry