Resources

Discover recent blog posts, news, ebooks, case studies from our team.

Product Update ForMotiv Forensics: Reimagining SIU with Global Search

From day one, ForMotiv was built to make behavioral data last. Every click, hesitation, and disclosure is stored as a living, searchable record—not just to predict risk in the moment,...

Blog Post

Insurance Customer Experience: A Carrier’s Guide to Dynamic Experiences

A dynamic insurance customer experience is one of the most underleveraged tools in digital distribution — and one of the most misunderstood. According to the J.D. Power U.S. Insurance Digital...

Blog Post

Insurance Third-Party Data Orchestration: Spend Less, Know More

Insurance third-party data orchestration — using real-time behavioral intelligence to control when external data calls are triggered, for which applicants, and at what point in the flow — is one...

Blog Post

Insurance Application Conversion Score: How to Predict Bind Rates

The insurance application conversion rate is one of the most expensive numbers in digital distribution — and for most carriers, one of the least understood. Industry research from J.D. Power...

Blog Post

Insurance Marketing Analytics: The Carrier’s Complete Guide

Insurance marketing analytics solutions available today tells you what happened already. How many people visited your site, or started an application, or bound a policy. They might provide some additional...

Blog Post

Ghost Broker Insurance Fraud: How You Can Stop It With Behavioral Intelligence

What is Ghost Broker Insurance Fraud? Ghost broker fraud is one of the fastest-growing forms of insurance fraud, particularly in auto insurance. The basic scheme is simple: someone pretends to...

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Case Study

P&C Carrier Saves $7mm in Premium Leakage

According to Verisk, application integrity for personal auto insurance has deteriorated more than 20 percent over the past eight years, including a 5.6% decline in the veracity of data inputs...

Case Study

Top 5 P&C Carrier Generates $10.2mm ROI from ForMotiv Lead Scoring Model

ForMotiv engaged with a Top-5 P&C Carrier to improve the efficiency and incremental uplift of their remarketing campaigns. Using ForMotiv, they were able to segment users by buying propensity, personalize...

eBook

Everything You Need to Know About First-Party Intent Data

See How ForMotiv’s First-Party Behavioral Intent Data is Leveraged by Leading Carriers Today Table of Content: First, Second, and Third-Party Data First-Party Marketing Data First-Party Underwriting Data Veracity of Customer-Submitted...

eBook

Insurance Analytics Top 6 Use Cases

Insurance Analytics is Rapidly Evolving Google Analytics simply doesn’t cut it anymore. With the rapid rise of AI-driven insurance companies looking to disrupt the legacy players, staying ahead of the...

eBook

ForMotiv Data Sheet

As the digital transformation continues to drive more and more business online, carriers are scrambling to recreate both the front-end user experiences and back-end processes they’ve grown accustomed to over...