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Next-Generation Agent and Agency Analytics and Solutions

Understand Agent and Agency behavior with ForMotiv’s suite of Solutions. Create better experiences, drive more business and pull out more risk & fraud than ever before.

Gain Unprecedented Insight Into Agent Behaviors

Agents wrote 83% of P&C premium placement in 2024. 90% of life insurance is sold via agents. ForMotiv created a better way to analyze and understand your agents behavior, both good and bad.

Agent Analytics & Behavioral Scorecards

Gain never-before-seen insights into the behaviors and efficiency of your agents. View detailed metrics for agents and agencies, and contrast against your full agent population.

Zoom In on Agent Behavior

Analyze scorecards & benchmarks at both the agent and agency levels

Powerful Agent Explorer to slice and dice agent behavior down to the form field level

Export Agent reports to quickly share with your team

Understand good and bad agent behavior with trends over time

Protect Yourself Against Gaming, Fraud, and Leakage

Identify instances of fraudulent activity such as account takeovers (unauthorized access), ghost brokers, application manipulation, gaming, and more. Understand patterns of behaviors across independent & captive agents, and respond to risk in real time or offline.

Agent Fraud & Leakage Solution:

Identify instances of Agent Leakage, Gaming, and Fraud in real-time

Triage these applications in real-time or flag for manual review

Proactively identify trends and behavioral changes over time indicative of malicious actions.

Know Their Next Move with Predictive Modeling

Leverage ForMotiv’s advanced predictive models to discover agents who are binding policies or exhibiting risky behaviors at higher-than-expected rates. See which agents are speeding through apps or repeatedly manipulating the same responses.

Agent Expected Behaviors Models:

Track and predict agent efficiency to identify areas to improve agent training

Surface suspicious activity by comparing agents to their peers based on state and product mix

Build Targeted Action Sets with Configurable Personas

ForMotiv allows you to build configurable agent sets to group similar behaviors into actionable groups for interventions like agent retraining. These are just a few examples of how carriers are operationalizing our Agent Solution to root out Risk, Fraud, and Inefficiency.

High Risk Agent

Agents who bind policies and trigger risk signals at higher than expected rates compared to their peers.

Window Shopper

Agents who exhibit high quote rates but low bind rates, and may be harvesting 3P data to price shop at other carriers.

Poor Performing Agent

Agents who bind policies at lower rates than expected compared to their peers, and exhibit high amounts of friction.

Answer Pattern Recognition

Agents who consistently submit the same response or set of responses at unusually high rates.

Undisclosed Operator

Agents who repeatedly trigger risk signals related to removing drivers from policies to reduce premiums.

VIN Harvesters

Agents who repeatedly copy VINs from one policy to another in order to receive lower than expected premium quotes.

Explore Other ForMotiv Solutions for Auto Insurers

High Risk Agents

High risk agents cost carriers money through underpriced premiums, higher claims frequencies, and additional 3rd Party Data calls. ForMotiv models agent behaviors to find hidden signs of repeated application manipulations and misrepresentations.

Agent Efficiency

ForMotiv helps carriers identify friction points in their digital applications to improve agent speed and throughput. Insurers can also understand exactly where and which agents require additional training to get them writing more policies with less risk.

Trusted Across the Insurance Industry