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Proprietary First-Party Behavioral Data Platform

ForMotiv collects and analyzes Network, Session, and Behavioral Data across distribution channels and delivers real-time insights to leading insurance carriers to help prevent Fraud, reduce Underwriting losses, and improve Marketing. ForMotiv collects these features on billions of insurance transactions annually.

The ForMotiv Platform

ForMotiv Behavioral Analytics

ForMotiv Behavioral Analytics provide rich insight into how users and agents are interacting with your digital application.

  • Explore user activity in great detail with our powerful Session and
  • Agent Explorers
    Export data for further analysis and easy sharing
  • Save filters to view recurring activity on your biggest use cases
  • Identify and act on trends as they occur over time

Data You Can Digest

Build and save powerful custom reports for your most important use cases.

Data How You Need It

Get all of ForMotiv’s raw and curated data delivered daily via XML files.

Data In An Instant

Leverage our Real-Time API to call Signals, Models, and DataPacks in an instant!

ForMotiv Behavioral Data Powers Our Insurance Solutions

Leakage & Underwriting

ForMotiv’s Leakage Solution identifies instances of premium and eligibility leakage in real-time and enables you to dynamically intervene on your risky applications.

Growth & Conversion

ForMotiv’s Growth Solutions help carriers convert more profitable business, monetize low-intent or risky applications, and save on 3rd party data costs to increase gross written premium while lowering your loss ratio.

Fraud & Bot Detection

ForMotiv’s Fraud Solutions helps carriers identify and act on malicious activity from both humans and non-humans in real-time to prevent stop fraud before policy issue.

Safe, Secure, Private

ForMotiv does not collect, store, or transmit any PII. Our First-Party data captures behaviors, not identities, offering peace of mind in a time of costly and damaging data breaches.

Incomparable Dataset

ForMotiv Behavioral Data is unlike any other solution in the market. Gain access to a vast, unique data set that has been proven incremental by the biggest Life and P&C Insurers.

Built for Real-Time

ForMotiv predictive models, behavioral signals, and DataPack features are all accessible through our real-time API, with an average response time of less than 20 milliseconds.

Trusted Across the Insurance Industry