ForMotiv sees beyond the answers your customers and agents submit—every hesitation, edit, click, and flow pattern—revealing the true intent behind every insurance application. Our proprietary behavioral dataset is the foundational layer of our solutions, which help carriers detect fraud, reduce underwriting losses, and grow premiums more intelligently across every distribution channel.
ForMotiv’s Behavioral Analytics platform delivers deep visibility into how users and agents navigate your digital application — exposing the patterns behind intent, friction, and manipulation, without any PII. With powerful session and agent-level explorers, insurers can better analyze behaviors, surface anomalies, and track recurring trends across millions of sessions. Teams can filter, export, and analyze this data to uncover new use cases, optimize workflows, and take action on what’s happening before it becomes a loss or missed opportunity.
Uncover friction points that drive drop-off, hesitation, and applicant confusion
Visualize session-level behavior to pinpoint where and why users abandon
Monitor agent interactions to detect quote manipulation or inconsistent workflows
Track recurring behavioral patterns tied to conversion, risk, or fraud
Optimize UX flows and application logic based on real-time behavior
Export behavioral insights to support cross-team analysis, model training, and performance benchmarking
Easy, light-weight Javascript integration. Zero performance degradation.
5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.
Granular, curated 1st-party data easily combined with your existing data sets
Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more
Zero PII Captured. GDPR, CCPA & PIPEDA Compliant
ForMotiv’s Leakage Solution identifies instances of premium and eligibility leakage in real-time and enables you to dynamically intervene on your risky applications.
ForMotiv’s Growth Solutions help carriers convert more profitable business, monetize low-intent or risky applications, and save on 3rd party data costs to increase gross written premium while lowering your loss ratio.
ForMotiv’s Fraud Solutions helps carriers identify and act on malicious activity from both humans and non-humans in real-time to prevent stop fraud before policy issue.
ForMotiv does not collect, store, or transmit any PII. Our First-Party data captures behaviors, not identities, offering peace of mind in a time of costly and damaging data breaches.
ForMotiv Behavioral Data is unlike any other solution in the market. Gain access to a vast, unique data set that has been proven incremental by the biggest Life and P&C Insurers.
ForMotiv predictive models, behavioral signals, and DataPack features are all accessible through our real-time API, with an average response time of less than 20 milliseconds.
