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Bridging the Gap Between Risk and UX for Insurers

Powered by insights from billions of digital insurance transactions, ForMotiv’s Insurance Solutions are trusted by leading carriers worldwide to optimize conversions, prevent fraud, and enhance underwriting in real-time.

Trusted Across the Insurance Industry

As insurance goes increasingly digital, application misrepresentation is increasing at an alarming pace.

ForMotiv combines our proprietary, first-party behavioral data with real-time predictive analytics to identify which of your applicants are genuine, risky, or fraudulent during the underwriting flow.

Solutions Purpose-Built for Insurance

ForMotiv’s Solutions are vertically agnostic and used by leading carriers across both Direct and Agent distribution channels.

Life Solutions

Auto Solutions

Commercial Solutions

Property Solutions

Pet Solutions

Jewelry Solutions

ForMotiv Works Across the Enterprise

ForMotiv provides enterprise-wide Behavioral Data Solutions to every channel and department within your organization.

Marketing & Growth

Underwriting Risk

Fraud

Data Science

Digital & UX

Agent Distribution

Predicting purchase intent on its own isn't enough anymore

Is your applicant high-intent because they bought a car this morning, or because they got in an accident this morning?

ForMotiv is the only solution on the market that provides a holistic view of an applicants intent, good or bad, and helps determine the right next-step on an individual basis. Stop sacrificing a better user experience for more risk and fraud controls, and vice versa. Apply the right level of friction to the right applicants.

Why Use ForMotiv Data?

Simple Integration

Easy, light-weight Javascript integration. Zero performance degradation.

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR, CCPA & PIPEDA Compliant