About the Case Study
According to Verisk, application integrity for personal auto insurance has deteriorated more than 20 percent over the past eight years, including a 5.6% decline in the veracity of data inputs in just the past four years. To combat this, carriers today leverage expensive, timely, and often incomplete 3rd-Party data sources to get a better picture of risk and identify patterns of premium leakage.
ForMotiv launched a Premium Leakage Solution in 2022 that works by identifying risky behaviors on high-impact premium questions and alerting carriers to possible misrepresentations and premium leakage during the application process. The solution works for both direct-to-consumer and agent-based applications.
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Why Use ForMotiv Data?
Simple Integration
Easy Javascript integration deployed through your Tag Manager
Glass-Box Approach
5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.
1st Party Behavioral Data
Granular, curated 1st-party data easily combined with your existing data sets
Intuitive Data Features
Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more
Totally Safe & Secure
Zero PII Captured. GDPR & CCPA Compliant