Case Study | P&C Carrier Saves $7mm in Premium Leakage

About the Case Study

According to Verisk, application integrity for personal auto insurance has deteriorated more than 20 percent over the past eight years, including a 5.6% decline in the veracity of data inputs in just the past four years. To combat this, carriers today leverage expensive, timely, and often incomplete 3rd-Party data sources to get a better picture of risk and identify patterns of premium leakage.

ForMotiv launched a Premium Leakage Solution in 2022 that works by identifying risky behaviors on high-impact premium questions and alerting carriers to possible misrepresentations and premium leakage during the application process. The solution works for both direct-to-consumer and agent-based applications.

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Trusted Across the Insurance Industry

lincoln financial formotiv customers
new york life formotiv customers

Trusted Across the Insurance Industry

Why Use ForMotiv Data?

Simple Integration

Easy Javascript integration deployed through your Tag Manager

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR & CCPA Compliant