ForMotiv’s Marketing Solutions helps carriers predict purchase intent and risk before quote completion—so you can boost conversions, reduce acquisition costs, and monetize low-intent leads more effectively without increasing risk.
ForMotiv’s Marketing Solutions predict each applicant’s purchase intent and risk level as they move through your digital application. By analyzing behavioral signals in real time, carriers gain a powerful understanding of who’s likely to bind — and who presents risk — before the quote is even complete.
With this intelligence, carriers are delivering smarter, more personalized digital experiences that guide high-intent applicants toward conversion, while minimizing the cost associated with low-intent or high-risk traffic. The result is a meaningful lift in digital bind rates, optimized click listing performance, reduced 3rd party data costs, and premium growth without sacrificing underwriting integrity.
ForMotiv’s Conversion Solution provides a real-time conversion score showing you who your highest and lowest intent shoppers are. This enables you to provide personalized experiences for each individual applicant to improve digital conversion rates.
Provide your high-intent shoppers a frictionless experience to encourage a digital bind.
ForMotiv enables you to provide your low-intent shoppers a nudge to convert while you have them engaged in your online application.
ForMotiv’s Monetization Solution identifies risky, ineligible, or low-intent applicants that other carriers would better serve, so you can monetize those leads without the risk of blocking desirable business.
ForMotiv’s Data Orchestration Solution helps make better use of third-party data calls. You can now suppress costly pre-fill data calls for bots attempting to harvest pre-fill while providing pre-fill for genuine applicants. You can also eliminate unnecessary spending on MVR, CLUE, Credit, and other 3rd-party data calls for your ultra-low intent shoppers, or call them earlier in the flow to provide an accurate rate at point-of-quote for your highest-intent shoppers. ForMotiv enables you to provide the right experience at the right point in time to each applicant.
Supply pre-fill information for genuine, low-risk applicants.
Suppress pre-fill information for bots and high-risk applicants.
Triage risky or potentially fraudulent applications in real-time.
By combining our Growth and Risk solutions, carriers are creating next-generation, dynamic digital experiences that are tailored to each user, taking into account both their purchase intent and risk score.
ForMotiv’s Leakage Solution identifies instances of premium and eligibility leakage in real-time and enables you to dynamically intervene on your risky applications.
ForMotiv’s Fraud Solutions helps carriers identify and act on malicious activity from both humans and non-humans in real-time.
ForMotiv’s Underwriting Risk Solutions help carriers identify and act on underwriting risk in real-time.
Carriers leverage ForMotiv’s Monetization Solution to monetize risky, unwanted, or low-intent business.
Intelligently orchestrate 3rd party data checks based on the purchase intent and risk profile of your applicants.
Predict which users are likely to churn quickly after policy issue.
Easy, light-weight Javascript integration. Zero performance degradation.
ForMotiv Signals, Models, and Behavioral Features are accessible in real-time via API or batch file.
Proprietary, predictive dataset captured from solely your customers and agents.
Capture dozens of intuitive behaviors like Hesitation, Type Speed, Corrections, and more.
Zero PII Captured. GDPR, CCPA & PIPEDA Compliant.
