About the Case Study
ForMotiv engaged with a Top-5 P&C Carrier to improve the efficiency and incremental uplift of their remarketing campaigns. Using ForMotiv, they were able to segment users by buying propensity, personalize messaging, and align ad spending to their predicted likelihood of purchase. Their data science team had previously built an in-house lead scoring model for their marketing automation flows but found that traditional marketing analytics data lacked the robustness needed to properly train and tune their predictive models.
Using ForMotiv, the client was looking to accomplish 3 goals:
- Predict how likely an applicant was to purchase after receiving a quote
- Leverage behavioral data to craft the appropriate follow-up messaging
- Create more targeted ad campaigns leveraging ForMotiv data
Why Use ForMotiv Data?
5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.
1st Party Behavioral Data
Granular, curated 1st-party data easily combined with your existing data sets
Intuitive Data Features
Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more
Totally Safe & Secure
Zero PII Captured. GDPR & CCPA Compliant