1st Party Behavioral Intent Data Purpose-Built for Insurance

ForMotiv helps leading carriers and InsurTechs create personalized digital experiences tailor-fitted to each individual user.

Insurance Applications Analyzed
Average Conversion Increase
ROI Attributed to ForMotiv Data
Micro-Expressions Captured Per Application

Top Carriers Trust ForMotiv

ForMotiv analyzes over 300,000,000 insurance applications and infinitely more behavioral data points per year which allows us to provide unprecedented insight into user behavior and intent. 

As the industry continues its shift to digital, personalized experiences, understanding user behavior and intent are critical. ForMotiv provides an industry-leading platform that allows carriers to leverage behavioral analytics and intent data in ways that were previously unimaginable. 

Our data flywheel continues to propel us forward into new use cases, insights, behavioral features, and product enhancements.

Example Use Cases for Insurance Analytics

insurance digital experience
Marketing & CX
  • Lead Scoring
  • Remarketing Intelligence
  • Dynamic Experiences
insurance agent application fraud
Risk & Fraud
  • Real-Time Risk Scoring
  • Predict Nondisclosure
  • Bot Detection
  • Accelerated Underwriting
  • Intent Scoring
  • Dynamic Friction
Data Science
  • Digital Behavioral Science for Intent Scoring
  • Raw Behavioral Data
  • Real-Time Deterministic Signals
Agent Distribution
  • Lead Scoring & Prioritization
  • Agent “Gaming”
  • Agent Benchmarking
claims analytics
Claims Analytics
  • Predict FNOL
  • Claims Fraud
  • Claims UX

Easy to Integrate. Easy to Use. Totally Safe & Secure.

formotiv integration
Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

Easy to Use

24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.

Zero PII Collected

Your data is totally secure as ForMotiv collects zero Personal Identifiable Information (PII).

Own Your Data

Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.

Black boxes are annoying. At ForMotiv, we're fans of the glass-box approach.