1st Party Behavioral Intent Data Purpose-Built for Insurance

Behavior, good or bad, tells a story about user intent.

ForMotiv analyzes digital user behavior to identify genuine vs. high-risk applicants enabling personalized digital experiences tailor-fitted to each individual user.
Insurance Applications Analyzed
Average Conversion Increase
ROI Attributed to ForMotiv Data
Micro-Expressions Captured Per Application

Top Carriers Trust ForMotiv

ForMotiv has analyzed over 400,000,000 insurance applications which allows us to provide unprecedented insight into user behavior and intent. 

As the industry continues its shift to digital, personalized experiences, understanding user behavior and intent are critical. ForMotiv provides an industry-leading platform that allows carriers to leverage behavioral analytics and intent data in ways that were previously unimaginable. 

Our data flywheel continues to propel us forward into new use cases, insights, behavioral features, and product enhancements.

Example Insurance Solutions

Conversion Solutions
  • Lead Scoring & Conversion Optimization
  • Remarketing Intelligence
  • Dynamic Experiences
Risk & Fraud Solutions
  • Real-Time Risk Scoring
  • Non-Disclosure & Misrepresentation
  • Bot Detection
Underwriting Solutions
  • Accelerated Underwriting
  • Intent Scoring
  • Dynamic Friction
Behavioral Data Solutions
  • Curated 1st Party Behavioral Features
  • Simple integration into pre-existing data & models
Agent Distribution Solutions
  • Lead Scoring & Prioritization
  • Agent “Gaming”
  • Agent Benchmarking & Analytics
Claims Solutions
  • Predict FNOL
  • Claims Fraud
  • Claims UX

Why ForMotiv?

formotiv integration
Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

Easy to Use

24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.

Zero PII Collected

Your data is totally secure as ForMotiv collects zero Personal Identifiable Information (PII).

Own Your Data

Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.