Accelerate More Applicants Without Increasing Risk

ForMotiv’s Life Insurance Solutions help carriers understand user intent and drive the next-best-action to expand accelerated underwriting without increasing risk.

Trusted Across the Insurance Industry

lincoln financial formotiv customers
new york life formotiv customers

Trusted Across the Insurance Industry

Solutions Purpose-Built for Life Insurance

Based on learnings from over 100,000,000 life applications.


Lower mortality rates, identifying non-disclosure, and dynamically triage risky applications that require further review before underwriting.

Placement Lift

Increase placement rates, lower customer acquisition costs, and optimize lead prioritization with purchase intent scoring.

Agent Distribution

Behavioral insights and analytics built to make carriers and their agents more efficient.

Why Use ForMotiv Data?

Simple Integration

Easy Javascript integration deployed through your Tag Manager

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR & CCPA Compliant