Increase Conversions and Reduce Premium Leakage? 

That’s right. Carriers can now deliver a unique, personalized digital experience that dynamically adds or removes friction based on the applicant’s intent to increase conversions and reduce premium leakage.

Trusted Across the Insurance Industry

lincoln financial formotiv customers
new york life formotiv customers

Trusted Across the Insurance Industry

Solutions Purpose-Built for Property & Casualty

Based on learnings from over 300,000,000 P&C applications.

Premium Leakage & Misrepresentation

Reduce risk & fraud by dynamically triaging applications showing signs of premium leakage and misrepresentation.

Conversion Lift

Segment your high-intent applicants from your window shoppers and focus your marketing and outbound efforts on opportunities with the highest chance of closing.

Agent Oversight & Distribution Analytics

Granular Behavioral Insights & Analytics Built for Agent Distribution Channels.

Why Use ForMotiv Data?

Simple Integration

Easy Javascript integration deployed through your Tag Manager

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR & CCPA Compliant