ForMotiv invented a way to collect and process thousands of unique behavioral “micro-expressions” while users engage with your digital forms to predict their intent so you can act on it, in real- time.
Carriers are missing a critical dataset when making crucial underwriting decisions…
How are users behaving during the application process?
Turns out, how a user behaves while filling out a digital application is highly indicative of their intent.
ForMotiv’s runs real-time machine learning on tens of thousands of digital behavioral data points captured during the digital application process to instantly and accurately predict the intent of the end-user.
With real-time intent scoring, ForMotiv unlocks an unprecedented level of personalization and enables dynamic experiences tailored to each end-user.
Explore how leading carriers are leveraging ForMotiv Solutions across the insurance industry
Solutions built with learnings from +600 million insurance applications…
Life & Health Solutions
Home & Auto Solutions
Other Insurance Solutions
ForMotiv’s Data Advantage
5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.
1st Party Behavioral Data
Granular, curated 1st-party data easily combined with your existing data sets
Intuitive Data Features
Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more
Totally Safe & Secure
Zero PII Captured. GDPR & CCPA Compliant