Predicting User Intent with Behavioral Data Science

ForMotiv invented a way to collect and process thousands of unique behavioral “micro-expressions” while users engage with your digital forms to predict their intent so you can act on it, in real- time.

Carriers are missing a critical dataset when making crucial underwriting decisions…

How are users behaving during the application process?

Turns out, how a user behaves while filling out a digital application is highly indicative of their intent.

ForMotiv’s runs real-time machine learning on tens of thousands of digital behavioral data points captured during the digital application process to instantly and accurately predict the intent of the end-user.

With real-time intent scoring, ForMotiv unlocks an unprecedented level of personalization and enables dynamic experiences tailored to each end-user.

Explore how leading carriers are leveraging ForMotiv Solutions across the insurance industry

Solutions built with learnings from +600 million insurance applications…

Trusted Across the Insurance Industry

lincoln financial formotiv customers
new york life formotiv customers

ForMotiv’s Data Advantage

Simple Integration

Easy Javascript integration deployed through your Tag Manager

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR & CCPA Compliant