Sell More Policies. Reduce Risk. Lower Loss Ratios.

With real-time Intent Scoring, carriers are creating dynamic, adaptive experiences that actively convert more applicants while triaging risky policies, ultimately driving down loss ratios.

Trusted Across the Insurance Industry

lincoln financial formotiv customers
new york life formotiv customers

Trusted Across the Insurance Industry

ForMotiv’s Commercial Insurance Solutions

Build using data from 100,000,000 commercial insurance applications…

Premium Leakage & Misrepresentation

ForMotiv dynamically screens applications, flags risky behavior, and triages those that require further review.

Conversion Lift

Whether you’re selling direct or through agents, understanding an applicants purchase intent is critical. ForMotiv tells you the likelihood an application will convert allowing you to streamline your outbound and marketing efforts.

Agent Oversight & Distribution Analytics

Optimize your agent experience, track trends, and understand agent behavior to improve retention.

Why Use ForMotiv Data?

Simple Integration

Easy Javascript integration deployed through your Tag Manager

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR & CCPA Compliant