A Digital Polygraph for Your Digital Applicants

ForMotiv analyzes applicants digital body language to instantly and accurately measure truthfulness and intent. Create Smart Applications that intuitively react, nudge, or intervene in real-time based on individual user behavior.

Leverage Behavioral Data Science to Predict User Intent

As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent. 

ForMotiv captures hundreds of these unique behavioral data cues, comprised of thousands of behavioral micro-expressions, while a user is actively filling out a form or application.

Our solution is able to read this “digital body language” and translate it into intent data to precisely predict user intent such as genuine, confused, or risky customers.

behavioral data science

ForMotiv collects +165 Behavioral Features and 10,000’s of behavioral micro-expressions on each application.

Solutions Purpose-Built for Insurance

Conversion Solutions
  • Lead Scoring & Conversion Optimization
  • Remarketing Intelligence
  • Dynamic Experiences
Risk & Fraud Solutions
  • Real-Time Risk Scoring
  • Non-Disclosure & Misrepresentation
  • Bot Detection
Underwriting Solutions
  • Accelerated Underwriting
  • Intent Scoring
  • Dynamic Friction
Behavioral Data Solutions
  • Curated 1st Party Behavioral Features
  • Simple integration into pre-existing data & models
Agent Distribution Solutions
  • Lead Scoring & Prioritization
  • Agent “Gaming”
  • Agent Benchmarking & Analytics
Claims Solutions
  • Predict FNOL
  • Claims Fraud
  • Claims UX

ForMotiv's Proprietary Behavioral Dataset Captures 10x More Data than Existing Clickstream Solutions

Industry Leading Partner Ecosystem

fti consulting
cb insights formotiv

Hear what our customers think...