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Digital Behavior, Good or Bad, Tells a Story About User Intent

ForMotiv provides leading insurance carriers actionable insight into the truthfulness and intent of their digital applicants. Leverage real time Intent Scores and drive next-best-actions tailored to each individual applicant.
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How it Works

Trusted Across the Insurance Industry

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Trusted Across the Insurance Industry

Join our Partner Network

Solutions Purpose-Built for Insurance

Based on learnings from +600 million insurance applications.

Life & Health Solutions

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Home & Auto Solutions

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Commercial Solutions

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Other Insurance Solutions

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Delivering Value Across the Enterprise

CASE STUDY

Top 10 Life Carrier Saves +$10mm Identifying Application Nondisclosure

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CASE STUDY

Top 5 P&C Carrier Increases Revenue $10.2mm With ForMotiv Lead Scoring & Prioritization Models

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CASE STUDY

P&C Carrier Reduces Manual Reviews by 27% with ForMotiv

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How We Predict Intent

As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent.

ForMotiv captures hundreds of these unique behavioral cues, comprised of thousands of behavioral micro-expressions, while a user is actively filling out a form or application. We use Behavioral Data Science to read and analyze this “digital body language” and translate it into intuitive and ingestible intent scores, giving carriers unprecedented insight into applicants’ purchase intent, riskiness, and more.

See How it Works

How We Predict Intent

As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent.

ForMotiv captures hundreds of these unique behavioral data cues, comprised of thousands of behavioral micro-expressions, while a user is actively filling out a form or application.

We use Behavioral Data Science to read this “digital body language” and translate it into intuitive and ingestible intent scores, giving carriers unprecedented insight into applicants purchase intent, riskiness, and more.

How it Works

ForMotiv’s Data Flywheel

The value of the ForMotiv Platform grows exponentially as our customer base grows. The more customers we have, the more data we have. The more data we have, the stronger our models become. The stronger the models, the greater the ROI. The greater the ROI, the more customers we acquire, and so the cycle continues.

1
Million

Insurance Applications Analyzed

1
Trillion

Unique Behavioral Micro-Expressions Captured

1
Features

Curated, Intuitive, Behavioral Features Developed

ForMotiv’s Data Advantage

The value of the ForMotiv Platform is growing exponentially as our data flywheel continues to turn. As our customer base grows, so too does our dataset, enabling new feature creation that drives increasingly accurate predictive models and higher ROI for our customers.

1
Billion

Insurance Applications Analyzed

1
Trillion

Behavioral Signals Fired

1
Features

Curated, Intuitive, Behavioral Features Developed

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Behaviorial Data Science and Analytics in Fluid-less Underwriting Processes:

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