How We Predict Intent
As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent.
ForMotiv captures hundreds of these unique behavioral data cues, comprised of thousands of behavioral micro-expressions, while a user is actively filling out a form or application.
We use Behavioral Data Science to read this “digital body language” and translate it into intuitive and ingestible intent scores, giving carriers unprecedented insight into applicants purchase intent, riskiness, and more.
ForMotiv's Data Advantage
The value of the ForMotiv Platform is growing exponentially as our data flywheel continues to turn. As our customer base grows, so too does our dataset, enabling new feature creation that drives increasingly accurate predictive models and higher ROI for our customers.