ForMotiv captures hundreds of these unique behavioral cues, comprised of thousands of behavioral micro-expressions, while a user is actively filling out a form or application. We use Behavioral Data Science to read and analyze this “digital body language” and translate it into intuitive and ingestible intent scores, giving carriers unprecedented insight into applicants’ purchase intent, riskiness, and more.
Digital Behavior, Good or Bad, Tells a Story About User Intent
ForMotiv provides leading insurance carriers actionable insight into the truthfulness and intent of their digital applicants. Leverage real time Intent Scores and drive next-best-actions tailored to each individual applicant.
Delivering Value Across the Enterprise
CASE STUDY