Bridging the Gap Between Risk and UX for Insurers

Powered by insights from billions of digital insurance transactions, ForMotiv’s Insurance Solutions are trusted by leading carriers worldwide to increase conversions, prevent fraud, and reduce underwriting risk in real-time.

insurance customer experience

Trusted Across the Insurance Industry

As insurance applications go digital, application misrepresentation is skyrocketing.

ForMotiv analyzes applicants and agents’ digital body language, such as typing speed, time spent, keystrokes, corrections, and hundreds of other digital behaviors, as they go through the online quoting and binding process.

We combine this proprietary, first-party behavioral dataset with real-time predictive analytics to identify which of your applicants are genuine, risky, or fraudulent during the underwriting flow.

insurance marketing analytics
ghost broker insurance fraud

Solutions Purpose-Built for Insurance

ForMotiv’s Solutions are vertically agnostic and used by leading carriers across both Direct and Agent distribution channels.

Life Solutions

Auto Solutions

Commercial Solutions

Property Solutions

Pet Solutions

Jewelry Solutions

ForMotiv Works Across the Enterprise

ForMotiv provides enterprise-wide Behavioral Data Solutions to every channel and department within your organization.

Marketing & Growth

Underwriting Risk

Fraud

Data Science

Digital & UX

Agent Distribution

Not All "High Intent" Applicants Are Created Equal...

Is your applicant high-intent because they bought a car this morning or because they got in an accident this morning?

ForMotiv is the only solution on the market that provides a holistic view of an applicant’s intent, good or bad, and helps determine the right next step on an individual basis. Stop sacrificing a better user experience for more risk and fraud controls, and vice versa. Apply the right level of friction to the right applicants.

Why Use ForMotiv Data?

Simple Integration

A lightweight JavaScript tag. No performance impact. IT teams live in weeks, not quarters.

Glass-Box Approach

Every signal, model, and behavioral feature is API-accessible in real time. No black box. Full carrier control over how outputs are used.

First-Party Behavioral Data

Proprietary, predictive dataset captured directly from your applicants and agents.

Refined Behavioral Features

Behavioral features refined against actual policy outcomes — conversions, claims, fraud, and more — across hundreds of millions of sessions.

Zero PII. Full Compliance.

GDPR, CCPA, and PIPEDA compliant. No personal information captured or stored.