Case Study | Top 10 Life Carrier Generates a +$10m ROI Uncovering Non-Disclosure

About the Case Study

A few years ago, this Carrier accelerated roughly 10% of underwritten policies. Today that number is closer to 70%, and will rise to 90% by 2025. They spend as much as $250 to underwrite one application using up to 13 different 3rd-Party data sources. To maintain profitable growth of their AU program, it was imperative that they find a better way to fast track highly-qualified applicants and flag risky applicants for further testing and review. Specifically, the carrier needed to evaluate, in real time, the relative risk of applicants in their consumer-completed medical questionnaires.

Using ForMotiv, the client was looking to accomplish 3 goals:

  1. Determine applicants with a high likelihood of placing and accelerate their policy
  2. Identify instances of non-disclosure and triage the applications in real-time
  3. Leverage behavioral data to improve predictive models during the accelerated underwriting process

Trusted Across the Insurance Industry

lincoln financial formotiv customers
new york life formotiv customers

Trusted Across the Insurance Industry

Why Use ForMotiv Data?

Simple Integration

Easy Javascript integration deployed through your Tag Manager

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR & CCPA Compliant