Supercharge Digital Customer Experiences with Next-Generation Insurance Marketing Analytics 

ForMotiv uses Behavioral Data Science to analyze user behavior and provide instant and accurate intent scores that drive personalized, intuitive, and adaptive digital experiences.

Behavioral Features Captured Per Application
Average Conversion Increase
ROI Attributed to ForMotiv Data
Micro-Expressions Captured Per Application

Insurance Marketing Analytics to Understand User Intent

Like Netflix vs. Blockbuster, the winners and losers in the insurance battle will be determined by who has the best digital experience and understanding of user intent.

Imagine a world where you had a real-time understanding of your digital users’ intent. Are they confused? Frustrated? High risk? Now imagine a world where not only do you have the ability to recognize that, but instantly react to it to drive the best outcome? ForMotiv provides this and more…

ForMotiv improves insurance digital experiences by allowing carriers to provide next-generation adaptive customer journeys tailored to the individual user. We do this by collecting each user’s digital body language while they fill out online forms and applications, analyzing it in real-time using advanced machine learning, and predicting their intent to allow for dynamic intervention during crucial “micro-moments” to proactively prevent abandonment and nudge conversions. 

But what if the applicant still abandons? Using our Lead Scoring & Prioritization models, you’re able to drill down on applicant populations and segment users from likeliest to buy to those that are simply window shopping. 

With ForMotiv, wasted remarketing dollars, calls, emails, texts, and superfluous 3rd party data checks are a thing of the past.

intent data

“I thought we were capturing a lot of behavioral data until I met ForMotiv. With a few lines of javascript, we were collecting 10x more data in a matter of days. What’s even more impressive is how easy it’s been for us to combine their behavioral data and models with our own.” – CMO of Top 5 P&C Carrier

Improve Lead Scoring & Prioritization Models

You’re not still using “first-in-first-out” to prioritize your leads, are you?

ForMotiv tells you and your agents which users are high-intent buyers (+2x more likely to buy) vs. window shoppers (+4x less likely to buy) either real-time or offline to help prioritize leads and close more deals.

Better yet, combine our models with your own internal models for even better outcomes. 

insurance digital experience

Optimize Remarketing Efforts with Behavioral Intelligence

Not all applicants are created equal…wouldn’t you rather focus your remarketing dollars on high intent and high LTV customers?

Google and Facebook are trillion-dollar companies for a reason – their data. Feed their lookalike audience algorithms ForMotiv’s high-intent data and watch your campaign ROI soar. 

Create Adaptive, Intuitive Digital Experiences

Know Precisely when to Remove Friction and Nudge Conversions

You spend enough time and money getting users to your site – don’t let them abandon.

ForMotiv helps improve insurance digital experiences by uncovering chokepoints and identifying the perfect “micro-moments” to engage, encourage, and nudge a user to convert. Our insurance analytics platform powers adaptive experiences that dynamically recognize and react when a user is confused or about to abandon to dramatically improve conversion rates. 

what is predictive analytics

Example Use Cases for Insurance Marketing Tools

insurance digital experience

Marketing & CX

  • Lead Scoring
  • Remarketing Intelligence
  • Dynamic Experiences
insurance agent application fraud

Risk & Fraud

  • Real-Time Risk Scoring
  • Predict Nondisclosure
  • Bot Detection


  • Accelerated Underwriting
  • Intent Scoring
  • Dynamic Friction

Data Science

  • Digital Behavioral Science for Intent Scoring
  • Raw Behavioral Data
  • Real-Time Deterministic Signals

Agent Distribution

  • Lead Scoring & Prioritization
  • Agent “Gaming”
  • Agent Benchmarking
claims analytics

Claims Analytics

  • Predict FNOL
  • Claims Fraud
  • Claims UX

Easy to Integrate. Easy to Use. Totally Safe & Secure.

formotiv integration

Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

Easy to Use

24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.

Zero PII Collected

Your data is totally secure as ForMotiv collects zero Personal Identifiable Information (PII).

Own Your Data

Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.

A magician never reveals their secrets...Don't you hate that?
Black boxes are annoying. At ForMotiv, we're fans of the glass-box approach.