Behavioral First-Party Data Platform Built for Data Scientists.

In order to make real-time decisions, you need real-time data. ForMotiv makes this possible. 

“Initially, we thought we could stitch something similar together with Amplitude and Google Analytics but we realized pretty quickly that was dumb. With a few lines of javascript, we were live in production in 3 weeks with something that would have taken us at least a year to get a beta version working.”

-Data Science Lead, Series C InsurTech

Behavioral Features Captured Per Application
Micro-Expressions Captured Per Application
Performance Degradation
Average Integration Timeline

ForMotiv gives data scientists unprecedented access to 1st-party behavioral data collected during the application process.

The tools available to carriers today are a combination of pre-submit solutions and post-submit solutions. Pre-submit solutions are Marketing/UX focused and help you determine how marketing campaigns are performing in addition to giving you a retroactive look at user behavior to determine what campaigns performed the best, where people dropped off, and where you could better A/B test to optimize performance. Post-submit solutions are 3rd party datasets such as health records, DMV checks, and credit/risk reports to help you validate customer-submitted answers and determine the risk profile of an applicant.

This leaves a critical gap during the application flow – what happens during the application itself. 

Here’s the bottom line – today’s datasets are not built for the real-time experiences of tomorrow. ForMotiv provides data scientists with an industry-leading behavioral dataset built for real-time predictive models. Our glass-box behavioral science platform allows data scientists to quickly integrate deterministic signals or intent scores into their internal predictive models.

We focus on behavioral data so you don’t have to.

Example Use Cases for Insurance Analytics

insurance digital experience
Marketing & CX
  • Lead Scoring
  • Remarketing Intelligence
  • Dynamic Experiences
insurance agent application fraud
Risk & Fraud
  • Real-Time Risk Scoring
  • Predict Nondisclosure
  • Bot Detection
  • Accelerated Underwriting
  • Intent Scoring
  • Dynamic Friction
Data Science
  • Digital Behavioral Science for Intent Scoring
  • Raw Behavioral Data
  • Real-Time Deterministic Signals
Agent Distribution
  • Lead Scoring & Prioritization
  • Agent “Gaming”
  • Agent Benchmarking
claims analytics
Claims Analytics
  • Predict FNOL
  • Claims Fraud
  • Claims UX

Easy to Integrate. Easy to Use. Totally Safe & Secure.

formotiv integration
Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

Easy to Use

24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.

Zero PII Collected

Your data is totally secure as ForMotiv collects zero Personal Identifiable Information (PII).

Own Your Data

Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.

Black boxes are annoying. At ForMotiv, we're fans of the glass-box approach.