First Party Behavioral Data Platform Built for Data Scientists

Curated, Intuitive Behavioral Feature Set Designed for Easy Consumption

“Initially, we thought we could stitch something similar together with Amplitude and Google Analytics but we realized pretty quickly that was dumb. With a few lines of javascript, we were live in production in 3 weeks with something that would have taken us at least a year to get a beta version working.”

-Data Science Lead, Series C InsurTech

Behavioral Features Captured Per Application
Micro-Expressions Captured Per Application
Performance Degradation
Average Integration Timeline

ForMotiv gives data scientists unprecedented access to 1st-party behavioral data collected during the application process.

Carriers today use a combination of pre-submit Marketing & Product analytics solutions and post-submit 3rd party data checks. 

Today’s datasets are not built for the real-time experiences of tomorrow. ForMotiv provides data scientists with an industry-leading behavioral dataset built for real-time predictive models. Our glass-box behavioral science platform allows data scientists to quickly integrate deterministic signals or intent scores into their internal predictive models.

We focus on behavioral data so you don’t have to.

Before ForMotiv

behavioral data science

After ForMotiv

behavioral data science

Why Use ForMotiv's Data Solution

formotiv integration
Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

Easy to Integrate

Granular, curated 1st-party data easily combined with your existing datasets.

Zero PII Collected

Your data is totally secure as ForMotiv collects zero Personal Identifiable Information (PII). GDPR & CCPA-compliant.

Real-Time Access

Ingest data real-time or access offline at any time.