Improving Fraud Detection in Insurance Claims with Intent Data.

ForMotiv helps carriers analyze user behavior during the digital claims process to predict their intent and create better outcomes.

claims analytics
“ForMotiv was a huge help as we tried to predict users that were likely to file claims within the first few months.” – Head of Claims Analytics, Top 50 P& Carrier
Behavioral Features Captured Per Application
Micro-Expressions Captured Per Application
Early Churn Reduction
Applications Analyzed

Example Use Cases

Predict First Notice of Loss

ForMotiv can help carriers predict which users are most likely to file claims within the first 90 days.

life insurance fraud detection
Predict Claims Fraud

Having a better understanding of digital user behavior during the claims process allows carriers to better predict risky or fraudulent claims.

insurance digital experience
Improve Claims Experiences

ForMotiv helps carriers analyze user behavior during their digital claims experiences to improve UX and customer satisfaction.

Example Use Cases for Insurance Analytics

insurance digital experience
Marketing & CX
  • Lead Scoring
  • Remarketing Intelligence
  • Dynamic Experiences
insurance agent application fraud
Risk & Fraud
  • Real-Time Risk Scoring
  • Predict Nondisclosure
  • Bot Detection
  • Accelerated Underwriting
  • Intent Scoring
  • Dynamic Friction
Data Science
  • Digital Behavioral Science for Intent Scoring
  • Raw Behavioral Data
  • Real-Time Deterministic Signals
Agent Distribution
  • Lead Scoring & Prioritization
  • Agent “Gaming”
  • Agent Benchmarking
claims analytics
Claims Analytics
  • Predict FNOL
  • Claims Fraud
  • Claims UX

Easy to Integrate. Easy to Use. Totally Safe & Secure.

formotiv integration
Easy Integration

ForMotiv’s JS Snippet embeds inside of your Tag Manager, directly in your website, or through our API and instantly begins tracking form inputs.

Easy to Use

24/7 access to the ForMotiv portal gives your team real-time data analytics on each individual applicant. Drill down on specific applications, questions, and user actions.

Zero PII Collected

Your data is totally secure as ForMotiv collects zero Personal Identifiable Information (PII).

Own Your Data

Your data is just that, yours. ForMotiv provides you access to all of the raw data collected. No customer or outcome information is used with other customers.

Black boxes are annoying. At ForMotiv, we're fans of the glass-box approach.