ForMotiv Welcomes Sue Tyler as Newest Board Member, Leveraging Her Extensive Insurance Background and Leadership Expertise

Philadelphia, September 2023 — ForMotiv, a leader in Behavioral Data Science, is thrilled to announce the appointment of Sue Tyler as the latest addition to its esteemed board of directors. With an exceptional career spanning various sectors of the insurance industry, coupled with her startup and corporate board experience, Sue brings a wealth of knowledge and strategic insight to the ForMotiv team.

Sue Tyler boasts a notable track record of driving businesses to success, leading financial and operational transformations across the health and property & casualty insurance sectors. Having held pivotal roles within companies of diverse scales — from technology startups to Fortune 500 entities — Sue’s leadership capabilities have consistently delivered remarkable results. 

Dedicated to board governance that adds value, Sue has made significant contributions to early-stage and growth-oriented companies in digital health, health IT, and insurance. She presently serves as the audit committee chair for Beam Benefits and holds positions on the boards of HealthPlan Data Solutions, ScriptDrop, and ForMotiv. Notably, she recently served Janus Health through a period of explosive growth and successful recapitalization.

“Sue’s remarkable journey, marked by her tenure at Medical Mutual of Ohio and Progressive Corporation, underscores her insurance acumen and exceptional capabilities in strategic leadership and innovation,” said Bill Conners, CEO of ForMotiv. “We couldn’t be more excited to welcome Sue to our board, and we are confident she will help us continue to scale our business in the insurance industry.”

Sue served as CFO and EVP, Operations and Chief Experience Officer at Medical Mutual of Ohio, a $3 billion health insurance and third-party administrative services company. Her strategic guidance led to substantial financial improvements, diversification through acquisitions, and the introduction of new products. Sue’s customer-centric approach was evident in advancing multichannel service delivery, integrating advanced analytics to enhance decision-making, and ensuring the integrity of $6 billion in annual claims payments.

Additionally, Sue’s decade-long engagement at Progressive Corporation, a period marked by rapid growth and product line expansion, further underscores her insurance expertise. She held pivotal roles in finance and product management, which uniquely positioned her to join an insurance startup as a founding executive team member. Under her leadership as Senior Vice President of Marketing and Product Management, the startup achieved remarkable success, scaling from $0 to $300 million within four years.

“I am excited to join the dynamic team at ForMotiv and contribute to their groundbreaking work in behavioral data science,” said Sue Tyler. “I am committed to helping the ForMotiv team continue driving innovation and strategic growth that aligns with the company’s vision.”

ForMotiv is excited to welcome Sue Tyler to its board of directors, where her rich expertise and diverse background will undoubtedly play a pivotal role in shaping the company’s future endeavors.