ExamOne and ForMotiv collaborate to offer behavioral analytics technology in online personal history questionnaires
ExamOne, a leading provider of risk assessment solutions is pleased to announce a strategic relationship with ForMotiv, the leading provider of life and property and casualty behavioral data science solutions.
ExamOne and ForMotiv’s strategic relationship will expand the capabilities of ExamOne’s advanced personal history data collection platform by integrating ForMotiv’s behavioral analytics technology with ExamOne’s online interview.
The integration allows for real-time applicant insights by capturing applicant behavior while completing personal history questionnaires online. The resulting data provide the applicant’s purchase intent and identify potential instances of nondisclosure and material misrepresentation. These real-time behavioral analytics can help improve carriers’ underwriting confidence.
Online interviews offered by ExamOne allow consumers to complete their medical and lifestyle questions in the most convenient and comfortable manner. This method also allows insurers to quickly gather the necessary information to assess an applicant’s risk and make faster decisions. Adding ForMotiv’s behavioral analytics provides additional real-time insights to help drive decisions.
As carriers continue their digital transformations, their Number 1 challenge is providing customers with a personalized user experience without increasing risk. Our integration solves this by analyzing tens of thousands of digital behavioral data points captured during the online interview process to instantly uncover instances of nondisclosure and material misrepresentation while simultaneously predicting the purchase intent of the applicant. This allows carriers to provide a unique experience tailored to the end user that intuitively drives the next best action for each customer.
“We’re very excited about our strategic relationship with ExamOne,” said Woody Klemmer, ForMotiv’s Head of Marketing. “Understanding the risks of digital applicants is more important than ever. Together, ForMotiv and ExamOne give carriers peace of mind as they look to accelerate more users without increasing risk.”
“We are very excited to collaborate with ForMotiv. Adding digital behavioral analytics to our online interview platform provides insurers with game-changing insights into consumer behavior and intent,” said Subu Ramachandran, President of ExamOne. “This collaboration further demonstrates our commitment to delivering high-quality risk assessment solutions that help provide the answers for confident underwriting decisions.”
ForMotiv makes predicting user intent easy by running real-time machine learning models on tens of thousands of digital behavioral data points captured during the digital application process to instantly and confidently predict the end user’s intent. Leading carriers across the globe leverage ForMotiv’s Insurance Solutions to identify both positive and negative user intent. ForMotiv Solutions are used by departments such as Marketing, Risk, Fraud, Data Science, Product, Underwriting, Innovation, and more. For more information, visit https://www.formotiv.com.
ExamOne, a Quest Diagnostics company, is committed to helping insurers protect more families. We proudly offer comprehensive risk assessment solutions to the life insurance industry. Through our health and behavioral data collection and insights, we empower underwriting decisions and improve the consumer experience. For more information, visit www.examone.com