Insurance Third-Party Data Orchestration: Spend Less, Know More

insurance third party data orchestration

Insurance third-party data orchestration — using real-time behavioral intelligence to control when external data calls are triggered, for which applicants, and at what point in the flow — is one of the most straightforward ROI stories in digital underwriting. And yet most carriers are still running a fixed data-call model that makes no distinction between […]

Insurance Application Conversion Score: How to Predict Bind Rates

insurance application conversion rate

The insurance application conversion rate is one of the most expensive numbers in digital distribution — and for most carriers, one of the least understood. Industry research from J.D. Power consistently shows that digital friction is the top driver of applicant drop-off, but friction isn’t visible in a standard conversion report. You can see how […]

Insurance Marketing Analytics: The Carrier’s Complete Guide

insurance marketing analytics

Insurance marketing analytics solutions available today tells you what happened already. How many people visited your site, or started an application, or bound a policy. They might provide some additional metrics like how long it took someone to get through the application. What they don’t tell you, however, is anything about what happened during the […]

Solving the Insurance Customer Experience x Risk Equation

insurance customer experiences

Insurance Customer Experiences: Solving the Risk vs. Security Equation for Life and P&C Carriers Insurance customer experiences are moving online. With that, nearly every Life and P&C carrier we speak with is focused on providing a better digital experience and increasing the percentage of policies they sell online. The challenge they’re facing, however, is controlling […]

Behavioral Intelligence to Improve Employee Experiences

ForMotiv Marketing CX Analytics - digital behavioral intelligence - digital polygraph

Agents are customers, too. Digital Behavioral Intelligence (DBI) for Agents and Employee Experiences Understanding the experience of your customers is important, but so is understanding the experience of your employees. No matter what industry you’re in and whether or not you have captive, independent, MGA and distributed agents, call center employees, etc…(for the sake of […]