First-Party Intent Data is the New Gold Rush for Insurance Carriers
First-Party Intent Data is the New Gold Rush for Insurance Carriers Never before in history has customer’s digital data been so accessible. Where we go on the internet, what we search for, what we watch—all of our digital interactions, no matter how small, leave behind digital breadcrumbs that tell a story about our intent. With […]
Auto Insurance Shopping Trends…”The Great Shop” is upon us.
Auto Insurance Shopping Trends After a few tough years, 2023 looks like it will be a better year for insurance companies. As inflation finally begins to cool, auto insurance shopping trends are up and carriers are aggressively filing for rate hikes to offset increased losses realized in recent years. On average, auto insurance rates went […]
Data Privacy Changes & the Impact on 3rd Party Data
What’s new with data privacy? Globally, we are experiencing a frenzy of data privacy changes. Big tech is playing a major role in the dynamic pace at which this data is changing and ultimately influencing the way advertisers and businesses connect with end users GDPR has also affected data collection & privacy. Additionally, iOS and […]
The Year of “Real-Time Intent Data”
The Year of Real-time Intent Data in Insurance Having closed out a very successful 2022, I want to thank our customers, partners, and employees for continuing to push the boundaries of what’s possible with insurance digital experiences. I am extremely excited about 2023. In fact, I believe that 2023 will be the year we cross […]
Current State of the InsurTech Industry
Current State of the InsurTech Industry Safe to say, it’s been a rocky year for the InsurTech industry. According to CB Insights, global InsurTech funding for Q1’22 was down 58%. With funding drying up and some InsurTechs closing their doors, we’re entering a period where we’ll start to see who the real contenders are. Now […]
Why Are Auto Insurance Rates Rising?
Why Are Auto Insurance Rates Rising? If you’ve recently shopped for or renewed your car insurance, you probably noticed a price increase. So why are auto insurance costs rising? Inflation, of course. Have you heard that word lately? I figured as much. Every company, customer, and country around the world is currently dealing with inflation, […]