Yes, Insurers Need B2B Intent Data, and Here’s Why…
B2B Intent Data for Insurance Why do insurers need B2B intent data? For starters, it’s a great time to be a data scientist and a not-so-great time to be a salesperson. According to Gartner, 83% of consumers make purchasing decisions based on their own research today. They’re scrolling your website, reading blogs, opening emails, reading […]
Zero to One: Insurance Clickstream Data Edition
Insurance Clickstream Data – here’s what comes next As users engage with your online forms and applications they leave behind behavioral breadcrumbs. But why is knowing digital user behavior important? Well, for starters, understanding how users engage with your site and forms can boost conversions and improve customer experiences. Top insurers adopted clickstream datasets years […]
What is Predictive Analytics and What Does it Mean for Insurers?
What is Predictive Analytics and What Does it Mean for Insurers? If you’ve found yourself here, you’ve likely asked, what is predictive analytics? In its simplest form, predictive analytics is a decision-making tool that uses statistic-driven models to predict user behavior. We’re seeing it gain momentum in the insurance industry because it can tell us […]
How Behavioral Analytics Insurance Fraud Detection Works
Insurance fraud has been a problem since there was insurance. But something changed about a decade ago that made the old playbook stop working. The fraud didn’t get more sophisticated — the channel did. When carriers moved to digital-first applications, they traded the face-to-face dynamic that used to create friction around lying for a frictionless […]
What Comes Next? Improving Customer Experience in Insurance
[vc_row][vc_column][vc_column_text] When thinking about improving the customer experience in insurance – where should one even start? Every customer journey is different. They might start with a Google search, scroll through your home page (for a few seconds), fill out an online application, get distracted in the middle of it — submit it, and then wait […]
Top 5 Intent Data Providers and Who They Serve
Top 5 Intent Data Providers While intent data can be worth its weight in digital gold, intent data providers are not all equal (and neither is the data they provide.) But when you find a high-quality provider with top data collection models, your company can benefit from improved customer experiences, employee integrity, accurate prediction models, […]