Predictive Analytics in Life Insurance | Top Use Cases
Predictive Analytics in Life Insurance Predictive analytics in Life insurance isn’t exactly a new concept. In fact, actuaries have been using forms of predictive analytics for hundreds of years. And for hundreds of years, actuaries have used estimates of life expectancy in the form of mortality tables that reflect aggregate insured population mortality1. This, coupled […]
Smoker’s Amnesia? There’s a solution for tobacco usage nondisclosure
Tobacco Usage Nondisclosure | Stop letting tobacco usage burn your bottom line Tobacco usage nondisclosure is consistently one of the top challenges Life Insurers face. Newly launched InsurTechs (i.e. Ladder Life and recently announced Lemonade Life) have already been setting themselves apart from legacy carriers by adopting accelerated underwriting and drastically reducing or eliminating the […]
Behavioral Intelligence Company ForMotiv Raises $1mm as Application Volume Explodes to over 100m

ForMotiv, a leading Behavioral Intelligence solution that helps insurance carriers and other financial service providers predict user intent, is announcing a $1 million financing round with participation from existing investors and DreamIt Ventures. The money will be used primarily for hiring to keep up with rapidly increasing customer demands after the number of digital applications […]
Press Release: ForMotiv and Unqork Announce Strategic Partnership

ForMotiv and Unqork Announce Strategic Partnership to Deliver Digital Behavioral Intelligence Technology to No-Code Customers NEW YORK and PHILADELPHIA (September 2020) – Unqork, the leading enterprise no-code application platform, and ForMotiv, a developer of digital behavioral data capture software and services, today announced a global partnership to deliver data capture capabilities and advisory services to […]
APIs are the new GUIs and why that should matter to you…
APIs are the new GUIs and why that should matter to you… Felt compelled to write about a podcast I just listened to because it spoke so directly to what we’re doing at ForMotiv that I almost pulled over to take notes. It was an episode of Invest Like The Best with Eric Vishria, a […]
Moving from Descriptive to Prescriptive Analytics
Prescriptive Analytics in Insurance A simple Google search on the different phases of Analytics returns similar results – a graphic with Descriptive, Diagnostic, Predictive, and Prescriptive Analytics. Here’s how each can be summarized in a phrase: Descriptive – What happened? Diagnostic – Why did it happen? Predictive – What will happen? Prescriptive – What should […]