Behavioral Intelligence Company ForMotiv Raises $1mm as Application Volume Explodes to over 100m

ForMotiv, a leading Behavioral Intelligence solution that helps insurance carriers and other financial service providers predict user intent, is announcing a $1 million financing round with participation from existing investors and DreamIt Ventures. The money will be used primarily for hiring to keep up with rapidly increasing customer demands after the number of digital applications […]
Press Release: ForMotiv and Unqork Announce Strategic Partnership

ForMotiv and Unqork Announce Strategic Partnership to Deliver Digital Behavioral Intelligence Technology to No-Code Customers NEW YORK and PHILADELPHIA (September 2020) – Unqork, the leading enterprise no-code application platform, and ForMotiv, a developer of digital behavioral data capture software and services, today announced a global partnership to deliver data capture capabilities and advisory services to […]
APIs are the new GUIs and why that should matter to you…
APIs are the new GUIs and why that should matter to you… Felt compelled to write about a podcast I just listened to because it spoke so directly to what we’re doing at ForMotiv that I almost pulled over to take notes. It was an episode of Invest Like The Best with Eric Vishria, a […]
Moving from Descriptive to Prescriptive Analytics
Prescriptive Analytics in Insurance A simple Google search on the different phases of Analytics returns similar results – a graphic with Descriptive, Diagnostic, Predictive, and Prescriptive Analytics. Here’s how each can be summarized in a phrase: Descriptive – What happened? Diagnostic – Why did it happen? Predictive – What will happen? Prescriptive – What should […]
How did Moneyball impact insurance analytics?
The digital transformation has unlocked an unimaginable amount of data and with that – population “averages” that have been used to price policies for years are quickly becoming obsolete. Let’s use a baseball analogy, if you were making a trade but the only information you had from the other team was that the entire roster […]
Automated Underwriting System in Insurance
Automated Underwriting: What Yogi Berra and antidepressants can teach you about automated insurance underwriting Yogi Berra once famously said, “Baseball is 90% mental. The other half is physical.” There’s no question the math used in professional sports these days is different than it used to be. Rewind 20 years ago and you had baseball scouts […]