ForMotiv’s Life Insurance Solutions help carriers understand user intent and drive the next-best-action to expand accelerated underwriting without increasing risk.
Solutions Purpose-Built for Life Insurance
Based on learnings from over 100,000,000 life applications.
Non-Disclosure
Lower mortality rates, identifying non-disclosure, and dynamically triage risky applications that require further review before underwriting.
Placement Lift
Increase placement rates, lower customer acquisition costs, and optimize lead prioritization with purchase intent scoring.
Agent Distribution
Behavioral insights and analytics built to make carriers and their agents more efficient.
Why Use ForMotiv Data?
Simple Integration
Easy Javascript integration deployed through your Tag Manager
Glass-Box Approach
5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.
1st Party Behavioral Data
Granular, curated 1st-party data easily combined with your existing data sets
Intuitive Data Features
Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more
Totally Safe & Secure
Zero PII Captured. GDPR & CCPA Compliant