Insurance Risk Analytics | What’s in store for 2023?
Insurance Risk Analytics | What’s new in 2023? The insurance industry has been utilizing risk analytics for decades to better understand and mitigate risk. With the advent of big data and artificial intelligence, risk analytics has become even more powerful, providing insurers with deeper insights into risk and more accurate predictions of potential losses. But […]
Yes, Insurers Need B2B Intent Data, and Here’s Why…
B2B Intent Data for Insurance Why do insurers need B2B intent data? For starters, it’s a great time to be a data scientist and a not-so-great time to be a salesperson. According to Gartner, 83% of consumers make purchasing decisions based on their own research today. They’re scrolling your website, reading blogs, opening emails, reading […]
Zero to One: Insurance Clickstream Data Edition
Insurance Clickstream Data – here’s what comes next As users engage with your online forms and applications they leave behind behavioral breadcrumbs. But why is knowing digital user behavior important? Well, for starters, understanding how users engage with your site and forms can boost conversions and improve customer experiences. Top insurers adopted clickstream datasets years […]
What is Predictive Analytics and What Does it Mean for Insurers?
What is Predictive Analytics and What Does it Mean for Insurers? If you’ve found yourself here, you’ve likely asked, what is predictive analytics? In its simplest form, predictive analytics is a decision-making tool that uses statistic-driven models to predict user behavior. We’re seeing it gain momentum in the insurance industry because it can tell us […]
Top Behavioral Solutions to Predict Insurance Fraud in 2022
Insurance fraud costs companies billions of dollars every year. In fact, the Coalition Against Insurance Fraud estimates that it has grown to $80 billion a year, and that figure continues to rise. Fraud drains profits from insurers and impacts the way they evaluate risks. It also has adverse effects on customers, like costing the average [...] What Comes Next? Improving Customer Experience in Insurance
When thinking about improving the customer experience in insurance - where should one even start? Every customer journey is different. They might start with a Google search, scroll through your home page (for a few seconds), fill out an online application, get distracted in the middle of it — submit it, and then wait for [...]