ForMotiv Launches Agentic Chat SDK, Extending Behavioral Intelligence to Conversational and AI-Driven Insurance

formotiv agentic chat sdk behavioral intelligence

Now in beta, the SDK gives P&C carriers real-time insight into intent, misrepresentation, and fraud inside chat-based quote, service, and claims assistants, connected to the same behavioral view ForMotiv already delivers across web and mobile. PHILADELPHIA, Oct. 22, 2026 — ForMotiv, the leading behavioral data and analytics platform for the insurance industry, today announced the […]

Agentic AI in Insurance: Why Detect > Determine > Act Is the Framework Carriers Need

agentic ai in insurance

For years, the playbook for automated traffic was relatively straightforward. Find the bot. Identify the signature. Block it. Maybe it was an IP range. Maybe a browser fingerprint. Maybe an unusual volume of requests coming from the same infrastructure. Then the bot changed, the rules changed, and everyone started over again. That game isn’t disappearing. […]

Enterprise Intent: Why Carriers Only Ever See Part of the Story

insurance customer journey fragmentation

Ask a carrier how well they know their customer, and most will point to a dashboard: conversion rates, quote-to-bind ratios, maybe a session replay tool that shows exactly where someone paused on step three of the application. Ask what that same customer did with an agent on a follow-up call two days later, or what […]

Behavioral Intelligence’s Impact on Adverse Selection

adverse selection insurance

When Better Underwriting Changes the Market Every meaningful advancement in underwriting has changed the insurance market. Better pricing models changed which carriers attracted certain risks. Third-party data expanded what underwriters could evaluate. Predictive analytics improved segmentation. Fraud detection helped identify risky applications that might otherwise have slipped through the cracks. Each innovation improved underwriting decisions. […]

Insurance Claim Fraud Detection: 4 Ways to Get Proactive About Claims Fraud

insurance claims fraud detection

If you were to ask 100 insurance professionals, “What is insurance fraud?” I’d wager 99 of the responses would center around claims fraud. Now if you were to ask a follow-up question, “When do you start thinking about claims fraud?” I’d wager a similar number would answer with some variation of, “When the claim is […]