Enterprise Intent: Why Carriers Only Ever See Part of the Story

insurance customer journey fragmentation

Ask a carrier how well they know their customer, and most will point to a dashboard: conversion rates, quote-to-bind ratios, maybe a session replay tool that shows exactly where someone paused on step three of the application. Ask what that same customer did with an agent on a follow-up call two days later, or what […]

Behavioral Intelligence’s Impact on Adverse Selection

adverse selection insurance

When Better Underwriting Changes the Market Every meaningful advancement in underwriting has changed the insurance market. Better pricing models changed which carriers attracted certain risks. Third-party data expanded what underwriters could evaluate. Predictive analytics improved segmentation. Fraud detection helped identify risky applications that might otherwise have slipped through the cracks. Each innovation improved underwriting decisions. […]

Insurance Claim Fraud Detection: 4 Ways to Get Proactive About Claims Fraud

insurance claims fraud detection

If you were to ask 100 insurance professionals, “What is insurance fraud?” I’d wager 99 of the responses would center around claims fraud. Now if you were to ask a follow-up question, “When do you start thinking about claims fraud?” I’d wager a similar number would answer with some variation of, “When the claim is […]

*Product Update* ForMotiv Forensics: Reimagining SIU with Global Search

formotiv session timeline

From day one, ForMotiv was built to make behavioral data last. Every click, hesitation, and disclosure is stored as a living, searchable record—not just to predict risk in the moment, but to preserve it for when questions arise later. That foresight turned out to matter. Real-time behavioral insight became the foundation of how our customers […]

Insurance Customer Experience: A Carrier’s Guide to Dynamic Experiences

insurance customer experience

A dynamic insurance customer experience is one of the most underleveraged tools in digital distribution — and one of the most misunderstood. According to the J.D. Power U.S. Insurance Digital Experience Study, digital friction is the top driver of applicant dissatisfaction and the leading cause of mid-funnel abandonment. Most carriers respond to that finding by […]