Security & privacy

Understand the behavior without capturing sensitive application data.

ForMotiv analyzes how people interact with a digital insurance experience: pauses, edits, pastes and navigation. It does not capture or store sensitive entered application field values such as names and addresses.

Zero PII CapturedEntered application field values such as names and addresses are not captured or stored.

Try it · type in the fields
FieldTypespeedPausesTimes filled
First name00
Last name00
Address00

A small sample. Typing speed, pauses and times filled are three of the hundreds of behavioral features ForMotiv captures in every session. The rest aren’t shown here.

Nothing you type is stored or sent. These numbers are worked out in your browser and disappear when you leave.

The data boundary

What is observed, what is processed, and what is left out.

“Zero PII Captured” rests on a specific distinction: ForMotiv records how a person interacts with an application, not the sensitive values they type into it.

Observed

Behavioral interaction

How someone moves through the experience.

Typing behavior

Field interaction

Copy and paste events

Navigation patterns

Mouse and interaction behavior

Also processed

Device, network and identifiers

Context that helps interpret behavior and connect it to your records.

Device and browser attributes

Network attributes

Session metadata

Boundary

Not captured or stored

Sensitive entered field values

What a person types into application fields stays out of ForMotiv.

Names entered in the application

Street addresses entered

Other sensitive values typed or pasted into application fields

Device and network information and identifiers are processed, and are not excluded.

Conceptual data flow

Where the line is drawn, end to end.

A high-level view of what moves from the application experience to ForMotiv, and what stays behind. It is conceptual: it does not describe hosting, regions or transport.

On your website

The application experience

Stays in the formSensitive entered values such as names and addresses
behavioral observationsdevice & network informationidentifiers you provide
ForMotiv

Behavioral intelligence

Behavioral, device and network intelligence is analyzed for the use cases you prioritized.

  • Rule-based signals
  • Session context and timelines
Your teams

Signals and views

SIU, digital, distribution and underwriting teams see the context relevant to their work, and act on signals in selected sessions.

How signals are configured

Your security review

Privacy is one part of security. Bring the whole review.

The data boundary answers what ForMotiv captures. Your security and procurement teams will have broader questions. Tell us what your review needs to cover and we’ll route it to the right people.

Hosting and data residencyWhere your deployment’s data is processed and stored.

EncryptionHow data is protected in transit and at rest.

Access controlsWho can see what, inside your organization and ours.

Retention and deletionHow long data is kept and how it is removed.

Testing and assuranceThe independent reviews your program requires.

DocumentationQuestionnaires and contractual terms your process needs.

Questions

Security and privacy, answered.

The questions privacy teams and security reviewers ask most often.

What does “Zero PII Captured” mean?

ForMotiv does not capture or store sensitive entered application field values such as names and addresses. It records how people interact with the application, such as pauses, edits, pastes and navigation, rather than what they type.

What information does ForMotiv process?

Behavioral information, device and network information, and identifiers your organization provides, such as quote or policy numbers.

If someone pastes text into a field, is that text captured?

No. ForMotiv observes that a paste event occurred in the field. The pasted content, as an entered application field value, is not captured or stored.

Does the Forensics Session Timeline show what applicants typed?

No. It shows that a field was edited, how often and when. See the Forensics page.

Where is data hosted?

ForMotiv serves clients internationally, including Europe, North America and Australia.

Does this page record what I type?

No. The typing demo at the top of the page works out speed, pauses and fills in your browser and keeps nothing. Nothing you type is stored or sent anywhere.

Next step

Bring your privacy and security questions.

We’ll walk your reviewers through the data boundary, what is processed for your journeys, and the requirements your program needs addressed.

01
Share your requirements

Your privacy, security and procurement checklist.

02
Walk the data boundary

What is observed, processed and excluded for your journeys.

03
Close open questions

Route the rest of your review to the right people.