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Resources

Discover recent blog posts, news, ebooks, case studies from our team.

Case Study

P&C Carrier Saves $7mm in Premium Leakage

According to Verisk, application integrity for personal auto insurance has deteriorated more than 20 percent over the past eight years, including a 5.6% decline in the veracity of data inputs...

Case Study

Top 5 P&C Carrier Generates $10.2mm ROI from ForMotiv Lead Scoring Model

ForMotiv engaged with a Top-5 P&C Carrier to improve the efficiency and incremental uplift of their remarketing campaigns. Using ForMotiv, they were able to segment users by buying propensity, personalize...

eBook

Everything You Need to Know About First-Party Intent Data

See How ForMotiv’s First-Party Behavioral Intent Data is Leveraged by Leading Carriers Today Table of Content: First, Second, and Third-Party Data First-Party Marketing Data First-Party Underwriting Data Veracity of Customer-Submitted...

eBook

Insurance Analytics Top 6 Use Cases

Insurance Analytics is Rapidly Evolving Google Analytics simply doesn’t cut it anymore. With the rapid rise of AI-driven insurance companies looking to disrupt the legacy players, staying ahead of the...

eBook

ForMotiv Data Sheet

As the digital transformation continues to drive more and more business online, carriers are scrambling to recreate both the front-end user experiences and back-end processes they’ve grown accustomed to over...

News

A letter from our CEO…ForMotiv’s 2024 Review, Trends, and Thoughts on 2025

Dear Customers, Partners, and Friends, As we reflect on the milestones achieved in 2024 and extend our thanks to our incredible customers and partners, it’s evident that this past year...

News

As “The Great Shop” Continues, ForMotiv Enhances Growth Solution

Understanding your applicant’s purchase intent has never been more important than it is today ForMotiv’s Growth Solution helps carriers predict, segment, and act on varying levels of applicant purchase interest...

News

ForMotiv and FRISS Partner to Enhance Fraud Detection and Risk Mitigation in Insurance

ForMotiv and FRISS Partner to Enhance Fraud Detection and Risk Mitigation in Insurance ForMotiv, the leading provider of behavioral data science solutions for life and property and casualty insurance, is...

News

A letter from our CEO…2023 recap and some 2024 predictions

Looking Back at 2023 and Some Thoughts on 2024 As we reflect on the successes of 2023 and express gratitude to our customers, partners, and employees for pushing the boundaries...

News

ForMotiv Welcomes Sue Tyler as Newest Board Member

ForMotiv Welcomes Sue Tyler as Newest Board Member, Leveraging Her Extensive Insurance Background and Leadership Expertise Philadelphia, September 2023 — ForMotiv, a leader in Behavioral Data Science, is thrilled to...

Why Use ForMotiv Data?

Simple Integration

Easy, light-weight Javascript integration. Zero performance degradation.

Glass-Box Approach

5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.

1st Party Behavioral Data

Granular, curated 1st-party data easily combined with your existing data sets

Intuitive Data Features

Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more

Totally Safe & Secure

Zero PII Captured. GDPR, CCPA & PIPEDA Compliant

Trusted Across the Insurance Industry