We measure the trustability of user-provided data from your web and mobile forms. Our customers get excited knowing that we can detect and score users that "play the system" to make themselves appear better on "paper." We provide scoring and visuals that "red-line" areas where users exhibit suspicious activity.
Our platform captures and analyzes behavioral activity inside your web or mobile app and provides you with actionable insights into your users' psychographic behavior patterns, recommendations for optimization and even tools to engage users when and where they show signals that they need help.
Formotiv is very different from other offerings because of our unique data sets, deep behavior modeling, and focus on objective qualitative data. Read more below.
User behavior is a critical data vector for your business, but leading analytics tools don't show you the depth of the "journey" users take when entering complex and sensitive data. Formatic gives you new, objective and actionable data about users' behavior to help you optimize the customer experience.
Formatic analyzes the quality of web leads with behavioral modeling. When your lead form is completed online, Formatic provides a score and a link to behavioral charts you can use to further qualify your prospect. (Oh, and we can also tell you all about those who didn't complete your app!)