When it comes to predicting risk, every user interaction counts—especially the first one. Formotiv combines deep behavioral data with intelligent analysis to predict the quality and trustworthiness of your prospects and customers completing online forms.

A Deeper Layer of Risk Detection

Your forms are often your first touch point with customers, but can you trust the inputs you receive and the users behind them? Formotiv analyzes how users interact with your form and notifies you at the first sign of high-risk behavior.

Conversions You Can Trust

Easily distinguish leads with strong intent from those with low—or bad—intent. Deeper insight allows your business to focus time and spend on nurturing and converting the right prospects, while reducing risks and costs.

An Optimal User Experience

Collective insights across users means a better experience for each individual user. Formotiv allows your form to respond to a user as he or she completes it, based on his or her unique behavior, and patterns of derived from a database of prior users

Our Story

Our team has lived and breathed web and mobile technologies since the dot-com boom, and we have suffered through years of terrible web and mobile user experiences as both the service provider and the consumer.

When we pivoted from our early tech, we had an epiphany about the most significant and hidden challenge with Web and Mobile SaaS technology: learning user behavior, how to measure the quality of a user's data, and how that affects sales and marketing. It turns out that this is a big deal, and user behavior SHOULD be influencing how you optimize your web apps, marketing campaigns and sales qualification process. Formotiv was created to address this challenge and provide our clients with actionable insights about their own customers.

Our team has heaps of experience in enterprise and consumer tech. From document management, enterprise SaaS, mobile BaaS, data security, fintech analytics to social and mobile, we have years of recent and relevant experience growing great ideas into profitable ventures.

Formotiv is led by founder Andrew Schwabe

2010

Original form builder tech. First pharma customers.

2013

Pivot: Tracking failed form submissions

2014

New behavioral analytics prototype

01-2015

First pilot

05-2015

TechCrunch NYC

07-2015

5th pilot

09-2015

Scaled 1000x for pilot

03-2016

Real-time lead scoring

07-2016

Re-launch as Formotiv

Have questions? Want a demo ?

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