Leading carriers trust ForMotiv’s Marketing Solutions to increase gross written premium, save money on third-party data costs, and monetize unwanted or low-intent leads while lowering loss ratios.
ForMotiv’s Marketing Solutions work by predicting an applicant’s purchase intent as they engage with your digital application. With a real-time conversion score, carriers are delivering more personalized digital experiences tailored to the individual to increase digital bind rates.
ForMotiv’s Conversion Solution provides a real-time conversion score showing you who your highest and lowest intent shoppers are. This enables you to provide personalized experiences for each individual applicant to improve digital conversion rates.
Provide your high-intent shoppers a frictionless experience to encourage a digital bind.
ForMotiv enables you to provide your low-intent shoppers a nudge to convert while you have them engaged in your online application.
Our Monetization Solution identifies risky, ineligible, or low intent applicants that would be better served by other carriers, so you can monetize those leads without the risk of blocking desirable business.
ForMotiv’s Data Orchestration Solution helps make better use of third-party data calls. You can now suppress costly pre-fill data calls for bots attempting to harvest pre-fill while providing pre-fill for genuine applicants. You can also eliminate unnecessary spending on MVR, CLUE, Credit, and other 3rd-party data calls for your ultra-low intent shoppers, or call them earlier in the flow to provide an accurate rate at point-of-quote for your highest-intent shoppers.
Supply pre-fill information for genuine, low-risk applicants.
Suppress pre-fill information for bots and high-risk applicants.
Triage risky or potentially fraudulent applications in real-time.
By combining our Growth and Risk solutions, carriers are creating next-generation, dynamic digital experiences that are tailored to each user based on their behavioral profiles.
ForMotiv’s Leakage Solution identifies instances of premium and eligibility leakage in real-time and enables you to dynamically intervene on your risky applications.
ForMotiv’s Fraud Solutions helps carriers identify and act on malicious activity from both humans and non-humans in real-time.
ForMotiv’s Underwriting Risk Solutions help carriers identify and act on underwriting risk in real-time.
Carriers leverage ForMotiv’s Monetization Solution to monetize risky, unwanted, or low-intent business.
Intelligently orchestrate 3rd party data checks based on the purchase intent and risk profile of your applicants.
Predict which users are likely to churn quickly after policy issue.
Easy, light-weight Javascript integration. Zero performance degradation.
5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.
Granular, curated 1st-party data easily combined with your existing data sets
Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more
Zero PII Captured. GDPR, CCPA & PIPEDA Compliant
