Insurance Carrier Case Study

Fortune 100 Insurance Carrier uses AI-powered Behavioral Intelligence to Increase Application Conversions 14%.

insurance carrier case study application conversions cx increase

Do you truly understand how your online visitors behave on your forms and applications?

That’s a rhetorical question, unless you’re using a Behavioral Intelligence tool.

Most companies think Google Analytics, or something similar, is all the information they need to make informed decisions. Turns out, traditional marketing analytics are just the tip of the iceberg when it comes to understanding your users behavior, and more importantly, their intent.

Why is behavior analytics important for marketers?

It’s a simple formula…

Better User Experience = Increased Conversions… Increased Conversions = Increased Revenue… Therefore, a Better User Experience = Increased Revenue.

Understanding user behavior down to the keystroke, correction, and idle time provides unprecedented insight into form health, bottlenecks/chokepoints, and user abandonment propensity. Armed with these insights, AI-driven behavioral analytics, or Behavioral Intelligence, carriers are able to create seamless user experiences for both customers and agents.

In this insurance carrier case study, a Fortune 100 carrier used ForMotiv’s Behavioral Data Intelligence to optimize their application flow, leading to an increase in application conversions by 14%.