“I see dozens of companies a week and only with ForMotiv have I seen true industry-defining technology. The underlying platform of DBI applies to a myriad of use cases in the fraud and security space.”
Managing Director, DreamIt Ventures
About the Case Study
ForMotiv engaged with the Data Science and Modeling team at a Property and Casualty Insurer that sells primarily through the directto-consumer channel with eCommerce representing 85% of their transaction volume. Like most insurers, the client was looking to add additional datasets to their fraud, pricing, and underwriting models. The carrier has done studies where they concluded that 17% of their policies are misrepresented.
Using ForMotiv, the client was looking to accomplish 3 goals:
- Identify and reduce misrepresentation by customers during the application process
- Reduce Premium Leakage by applicants
- Improve Loss Ratio by uncovering bad or unknown risks
Why Use ForMotiv Data?
Simple Integration
Easy Javascript integration deployed through your Tag Manager
Glass-Box Approach
5,000+ behavioral data points captured in each application. Accessible in real-time or batch file.
1st Party Behavioral Data
Granular, curated 1st-party data easily combined with your existing data sets
Intuitive Data Features
Capture dozens of intuitive behaviors like Hesitation, Error Rate Collections, Cognitive Loads, and more
Totally Safe & Secure
Zero PII Captured. GDPR & CCPA Compliant