meg ledonne formotiv

ForMotiv welcomes Meg Ledonne as new VP of Product!

ForMotiv, the first Behavioral Science Platform available for financial service companies, is proud to announce the arrival of our new VP of Product, Meg Ledonne! As our customer list continues to grow, our product demands are greater than ever. With that, we couldn’t be happier to bring a seasoned technology veteran to help lead us into the next phase of our product roadmap. 

“Great companies are built with great people,” says Bill Conners, President at ForMotiv. “Meg’s experience with Sidecar was a bullseye in terms of what we were looking for. Her knowledge of Product, Operations, and Client Success couldn’t be a better fit for where we are as a company and we’re thrilled to add her to the team during a pivotal point in our business.”

Meg brings nearly a decade’s worth of experience from Sidecar, where she started as an intern(!) and rose the ranks to end her tenure as their Director of Product. Meg was instrumental in their growth from 20 employees when she joined to over 200 when she left and we’re counting on her to be just as instrumental in ForMotiv’s development as we aim to have a similar growth trajectory. 

If you’re not familiar with ForMotiv, we’re a behavioral science software purpose-built for legacy carriers and InsurTech companies alike to accurately predict user intent, in real-time. ForMotiv collects unique behavioral features such as mouse movements, hesitation, copy/paste, corrections, keystrokes, time spent, and nearly 200 additional features, resulting in 10,000s of raw digital behavioral data points per application. The solution works by reading this “digital body language” and predicting, in real-time, the intent, motive, or disposition of the end-user. In addition, ForMotiv’s real-time intent engine enables carriers to identify important “micro-moments” and intuitively adapt the experience to drive more profitable conversions while triaging risky applications. 

“I was fortunate to be part of the Sidecar team for 8 years, as it grew from 20 to 200 people, from startup through acquisition. There is nothing better than the energy of a startup and I was eager to get back to that environment and culture. The team at ForMotiv is building something special, solving real problems with their digital behavioral science platform. I continue to be impressed with the team and the product and cannot wait to start building with ForMotiv!” – Meg Ledonne, VP of Product for ForMotiv. 

We couldn’t be happier with this hire and we’re looking forward to seeing Meg’s impact on the business. 

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